An Artificial Grass company in London whose website leads dried up because of outdated design.

With a Strategic & Conversion Ready Design, his lead count grew by 32 times and online profit by 20 times.

Lead Generating Website Design CASE STUDY

1641%

Adwords ROI

5458%

SEO ROI

2072%

Profit
increase

67%

Mobile
Session

Lead Generating Website Design CASE STUDY

An Artificial Grass company in London whose website leads dried up because of outdated design.

With a Strategic & Conversion Ready Design, his lead count grew by 32 times and online profit by 20 times.

2072%

Profit
increase

1641%

Adwords ROI

5458%

SEO ROI

67%

Mobile
Session

OLD Look

No
Messages

Not Getting

Enough Sales

DeterioRate
Ranking

Unprofessional
Design

OLD SITE STATS (May 2019)

5%

CONVERSION

57%

BOUNCE RATE

33

LEAD PER MONTH

2.2mins

SESSION DURATION

Old site ROI

396%

SEO Budget : 500 GBP

Number of Leads : 33

Total Orders  : 3 Orders

Average Order Value : 2200 GBP

Total Revenue : 6600 GBP / month

Profit @ 30% margin : 1980 GBP / month

BEATING COMPETITORS WITH LOW PRICES

NEW Look

SEARCH ENGINE
OPTIMISED COPY

EMOTIONAL TRIGGER

To grab user's attention

Conversion Ready Design

Lead Magnet

Showing Additional
benefits to users

UNIQUE VALUE
PROPOSITION

BUILDING
CONNECTION

NEW SITE STATS (May 2020)

17%

CONVERSION

61%

BOUNCE RATE

541

LEADS PER MONTH

1.2mins

SESSION DURATION

May 2020 ROI

1350%

AdWord & SEO Budget : 1500 GBP

Number of Leads : 541

Total Orders  : 27 Orders

Average Order Value : 2500 GBP

Total Revenue : 67,500 GBP / month

Profit @ 30% margin : 20,250 GBP / month

NEW SITE STATS (March 2021)

28%

CONVERSION

54%

BOUNCE RATE

1080

LEADS PER MONTH

1.4mins

SESSION DURATION

March 2021 ROI

1641%

AdWord & SEO Budget : 2500 GBP

Number of Leads : 1080

Total Orders : 57 Orders

Average Order Value : 2400 GBP

Total Revenue : 136,800 GBP / month

Profit @ 30% margin : 41,040 GBP / month

Separate landing page for different businesses

Our Design Process

Soul of web design

Discovery
Research
Strategy

iscoverY

4 Hours Call
4 Days

WHO

WHAT

WHY

SMART GOAL

Goals

1 year

17,000 SQM
INSTALLATION

5 years

25,000 SQM INSTALLATION
1300 maintenance

WHO?

TARGET
AUDIENCE

RESIDENTIAL

70%

Commercial
30%

School/Colleges
Office
Event
Playground

WHY?

Ryan, the founder of AstroLondon have a deep ancestral connection with landscaping.

His grandfather was a Landscape architect and from there his passion and love for garden begun. He loves transforming gardens for his clients.

Content Discovery

Design Discovery

Marketing Discovery

Redesign Discovery

SEO
Discovery

esearch

40 Hours
10 Days

user

KEYWORDS

competitors

USER QUESTION

RESIDENTIAL

What is your age?

What is your profession?

How many children do you have?

Do your have any pet?

Do you love nature and landscaping?

What type of house of do you own?

Do you prefer call,email,or meeting in person?

What are you pain points for installing artificial grass in your garden?

Do you follow DIY for installation or want professionals to do it for you?

Do you do maintenance on your own or want professionals to do it for you?

How much you are willing to pay for insatalling artificial grass at your place?

COMMERCIAL

What is your age?

What is your job title?

What industry or sector does your company operates in?

What are you revenues generated on a monthly or annual basis?

Do you prefer call,email,or meet in person?

Do you have artificial grass garden in your premises?

Would you like to get rid of muddy garden and get a cost effective artificial grass garden in your permision to cut cost?

Have your had any issues will working with the artificial grass vendor in past?

What issues you had in past while working with a artificial grass vendor?

How often your organization do the maintenance work of artificial garden?

User Persona

Residential

Rory Mangus

“A happy family is heaven on earth”

About

Tim Petersen is a dentist, married with twin boys. He also has a dog. He always looks forward to spending time with his wife, twins and pet dog, over the weekends. However, every Saturday morning, he has to mow and water the garden. He is looking for a cost-effective replacement for his current garden.

Needs

He requires an artificial garden that is low-cost and serves the needs of his family and pet dog.

His children get filthy and bruised when playing in the current garden.

Naturally, dogs hate wet environments, so in the wet season, the pet dog hardly goes out to play.

Costs of gardening tools, inputs and maintenance are too high.

Pain Point

He is unable to maintain the garden regularly and in a timely manner.

The children prefer spending time indoors watching TV or playing video games.

Poor drainage deters the dog from going out to play in the wet season.

He has to forego important budgetary needs to pay for gardening costs.

Personality

Professional Loving
Playful

Energetic Passionate

Focused

Social Media

Commercial

About

Janet Woods is the CEO of Enchanting Events. The company specializes in hosting wedding events. Clients expect a venue with a magical and memorable aesthetic appeal. Getting such venues is occasionally a challenge give the budgetary constraints some clients have. She needs a flexible event.

Needs

Need artificial grass that can be quickly set up changes according to the wedding theme.

Wedding venues have fixed grounds and some clients want unique settings.

She requires artificial grass which dries up fast, even if it rains the night before the event.

She needs a venue that is fully under her control.

Pain Point

She is unable to fully meet the theme of the wedding due to fixed venue designs.

Newlyweds would rather pay more for an exclusive and unique venue.

Poor drainage sometimes forces her to change venues if it rains the night before.

She needs a setting that can be quickly redesigned.

Personality

Enchanting
Professional
Energetic

Pleasurable Playful

Extrovert

Social Media

Janet Woods

“Goal without a plan is just a wish”

Keywords

Keyword research current situation

For keywords that AstroLondon currently rank on google, it gets them just 4 leads / month

Current Situation

Total volume

0

Avg Position

0

Total Visits

0

Volume to traffic

4.7%

4

Leads/Month

Current conversion 2%

Keywords ROI

With new keywords that we will get AstroLondon rank on google, will get them just 122 leads / month

Expected

Total volume

0

Traffic at 5% CTR

1224

122

Leads/Month

Expected conversion 10%

Total jump in

Leads

0 %

If client promote these profitable keywords via google AdWords, then they have to spend
2000 GBP/month
to get this much of traffic

Google AdWord Planner expected traffic and conversion

Expected ADWORD ROI

950%

AdWord Budget : 2000 GBP

Number of clicks : 1400

Number of Leads @ 10% traffic to lead : 140

Lead to Sale @ 20% : 28 Orders

Average Order Value : 2500 GBP

Total Revenue : 70,000 GBP

Profit @ 30% margin : 21,000 GBP

Even at 50-80% errata, AdWord will have 200-500% ROI

Competitors

Competitors Rankings
Competitors Social Media Analysis
Competitors backlinks

Swot Analysis

Strengths

Weakness

Opportunities

Threats

Strengths

Weakness

Opportunities

Threats

Strengths

Weakness

Opportunities

Threats

Strengths

Weakness

Opportunities

Threats

trategy

80 Hours
20 Days

Growth

Design

Content

Content
Strategy

Information Architecture

Low FI wire frame

High FI wireframe

Home Page
Residential Landing Page
Commercial Landing Page
Grass Ranges Page
Business Landing Page
Location Landing Page
Installation Page
About Page

Growth
Stratergy

UVP

UVP

Messaging Statement

London’s most affordable artificial grass installer
Lowest Price Guaranteed 

Elivator Pitch

AstroLondon helps you cut cost with professional artificial grass installation and maintenance service at lowest price guaranteed. Solar saves you money on electricity bill. Artificial grass save on water bills & maintenance overhead. We have decades of experience in artificial grass design, installation and maintenance.

did
you
know

1 sqm of real grass takes up 200 liters water per year.

Growth
Plan

SEO
Strategy

Marketing
Strategy

Visual design

Colors & Typography

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IconS used

Book 30-minute Free Consultation



    FAQ

    1.

    What is on page SEO and why is it important?
    On-Page Search Engine Optimisation or SEO is a set of rules and guidelines that can help optimise your website to make sure it attains higher ranking on search engine. This can be done by optimising the content and web pages so that they are searchable by users who are typing keywords relevant to your site. It is important to opt for a good SEO because the more your site appears on higher rankings the m ore people would see to it consequently bring in more sales and profits.

    2.

    What is a web optimised content?
    Optimised content is written using some specific keywords that are chosen after doing proper research. Such keywords are mostly typed by the users on search engines. We use them in our web content including headlines, first paragraph, last paragraph and more. The keywords are inserted with an appropriate density that is 1-2%. We make sure the content is not too full of such keywords. Search engines give higher rankings to websites that have search engine optimised content.

    3.

    Why do I need competitor analysis?
    Every business has competition, and the fact is that if you do not have a robust strategy to stay ahead of your competitors, you may lag behind in this cut-throat environment. You have to have a Unique Selling Point (USP) to differentiate yourself.
    Not only do we carry out a thorough keyword research, but we also have you stay updated on what your competitors are doing. From providing you with an optimised website content to creating breath-taking designs, we make sure we help you stay one step ahead of the competition.

    4.

    Will my website get page 1 rankings with on-page SEO?
    We make every effort to ensure that you get the highest possible ranking through our incredible on-page SEO efforts but we do not guarantee anything. However, with our off-site SEO, we provide guaranteed results.

    5.

    How would you understand my ideas regarding my website? What list of pages, logo and website content do I need?
    We understand that communicating what you exactly want can be difficult. However, with immense experience in the field, we have created a list of questions to help you be clear and specific. Your answers to these questions will let us know what your dream website would look like.

    6.

    I have my logo designed and website copy written, all I need is bespoke website design. Would you do that?
    Yes, of course we can do that. Our bespoke package is designed exactly for this purpose. Choose this package and all you will have to do is give your logo, a list of pages, website content and reference sites. After we have all of this, our exceptional WordPress developers will know what you want and design a bespoke website that will truly amaze your audience. We also carry out keyword research and on-page SEO in this package.

    7.

    What if I need more edits even after 15 days of your free maintenance and support after I go live?
    This is not an issue. Our commitment to excellence goes far beyond just everyday maintenance. Whatever problem you might have, we can always arrange a free 1 hour Skype session to guide you on maintaining and editing your website by yourself. However, we also understand that you might not feel comfortable doing this by yourself. In that case, we also have a monthly retainer package and needs-based package.

    Have more questions?

    Read our brochure, bespoke and comprehensive package FAQ’s also you can read our website redesign, eCommerce and PSD to WordPress FAQ’s in case you are looking for these services or feel free to send us your enquiry we will make sure to reply within 24 working hours

    Meet our Team

    Himanshu Singh

    Lead WordPress Designer and Developer
    To be the best, you must be able to handle the worst. 🙂

    Somya Gupta

    WordPress Designer and Developer

    Strength and growth come only through continuous effort and struggle.

    Aayush Kumar

    WordPress Designer and Developer Intern

    Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.

    Surbhi Pawar

    WordPress Designer and Developer

    Success is not final; failure is not fatal: it is the courage to continue that counts.

    Our Journey

    It all started with a freelance profile and zest to provide a quality service with 100% client satisfaction to all clients.

    With just a $100 website design & development service that we posted on a freelance website in July 2013, it became a hit and is a top selling service now. Since then there has been no stopping us.

    Fast forward to today we are ranked 9th on PPH – a freelance marketplace  and a registered Limited Company – Credofy Solutions Pvt Ltd here in India, serving clients across the globe, delivering projects daily and receiving clients accolades.

    We have worked with 500+ CLIENTS and they say:

    Consult Now

    Schedule a 1-hour Free Strategy Session