Lead Generating Website Design CASE STUDY
An Artificial Grass company in London whose website leads dried up because of outdated design.
With a Strategic & Conversion Ready Design, his lead count grew by 32 times and online profit by 20 times.
OLD SITE STATS (May 2019)
Old site ROI
SEO Budget : 500 GBP
Number of Leads : 33
Total Orders : 3 Orders
Average Order Value : 2200 GBP
Total Revenue : 6600 GBP / month
Profit @ 30% margin : 1980 GBP / month
BEATING COMPETITORS WITH LOW PRICES
To grab user's attention
Conversion Ready Design
benefits to users
May 2020 ROI
AdWord & SEO Budget : 1500 GBP
Number of Leads : 541
Total Orders : 27 Orders
Average Order Value : 2500 GBP
Total Revenue : 67,500 GBP / month
Profit @ 30% margin : 20,250 GBP / month
NEW SITE STATS (March 2021)
March 2021 ROI
AdWord & SEO Budget : 2500 GBP
Number of Leads : 1080
Total Orders : 57 Orders
Average Order Value : 2400 GBP
Total Revenue : 136,800 GBP / month
Profit @ 30% margin : 41,040 GBP / month
Separate landing page for different businesses
Our Design Process
Soul of web design
4 Hours Call
25,000 SQM INSTALLATION
Ryan, the founder of AstroLondon have a deep ancestral connection with landscaping.
His grandfather was a Landscape architect and from there his passion and love for garden begun. He loves transforming gardens for his clients.
What is your age?
What is your profession?
How many children do you have?
Do your have any pet?
Do you love nature and landscaping?
What type of house of do you own?
Do you prefer call,email,or meeting in person?
What are you pain points for installing artificial grass in your garden?
Do you follow DIY for installation or want professionals to do it for you?
Do you do maintenance on your own or want professionals to do it for you?
How much you are willing to pay for insatalling artificial grass at your place?
What is your age?
What is your job title?
What industry or sector does your company operates in?
What are you revenues generated on a monthly or annual basis?
Do you prefer call,email,or meet in person?
Do you have artificial grass garden in your premises?
Would you like to get rid of muddy garden and get a cost effective artificial grass garden in your permision to cut cost?
Have your had any issues will working with the artificial grass vendor in past?
What issues you had in past while working with a artificial grass vendor?
How often your organization do the maintenance work of artificial garden?
“A happy family is heaven on earth”
Tim Petersen is a dentist, married with twin boys. He also has a dog. He always looks forward to spending time with his wife, twins and pet dog, over the weekends. However, every Saturday morning, he has to mow and water the garden. He is looking for a cost-effective replacement for his current garden.
He requires an artificial garden that is low-cost and serves the needs of his family and pet dog.
His children get filthy and bruised when playing in the current garden.
Naturally, dogs hate wet environments, so in the wet season, the pet dog hardly goes out to play.
Costs of gardening tools, inputs and maintenance are too high.
He is unable to maintain the garden regularly and in a timely manner.
The children prefer spending time indoors watching TV or playing video games.
Poor drainage deters the dog from going out to play in the wet season.
He has to forego important budgetary needs to pay for gardening costs.
Janet Woods is the CEO of Enchanting Events. The company specializes in hosting wedding events. Clients expect a venue with a magical and memorable aesthetic appeal. Getting such venues is occasionally a challenge give the budgetary constraints some clients have. She needs a flexible event.
Need artificial grass that can be quickly set up changes according to the wedding theme.
Wedding venues have fixed grounds and some clients want unique settings.
She requires artificial grass which dries up fast, even if it rains the night before the event.
She needs a venue that is fully under her control.
She is unable to fully meet the theme of the wedding due to fixed venue designs.
Newlyweds would rather pay more for an exclusive and unique venue.
Poor drainage sometimes forces her to change venues if it rains the night before.
She needs a setting that can be quickly redesigned.
“Goal without a plan is just a wish”
Keyword research current situation
For keywords that AstroLondon currently rank on google, it gets them just 4 leads / month
Volume to traffic
Current conversion 2%
With new keywords that we will get AstroLondon rank on google, will get them just 122 leads / month
Traffic at 5% CTR
Expected conversion 10%
Total jump in
If client promote these profitable keywords via google AdWords, then they have to spend
to get this much of traffic
Expected ADWORD ROI
AdWord Budget : 2000 GBP
Number of clicks : 1400
Number of Leads @ 10% traffic to lead : 140
Lead to Sale @ 20% : 28 Orders
Average Order Value : 2500 GBP
Total Revenue : 70,000 GBP
Profit @ 30% margin : 21,000 GBP
Even at 50-80% errata, AdWord will have 200-500% ROI
Low FI wire frame
High FI wireframe
London’s most affordable artificial grass installer
Lowest Price Guaranteed
AstroLondon helps you cut cost with professional artificial grass installation and maintenance service at lowest price guaranteed. Solar saves you money on electricity bill. Artificial grass save on water bills & maintenance overhead. We have decades of experience in artificial grass design, installation and maintenance.
1 sqm of real grass takes up 200 liters water per year.
Colors & Typography
Book 30-minute Free Consultation
On-Page Search Engine Optimisation or SEO is a set of rules and guidelines that can help optimise your website to make sure it attains higher ranking on search engine. This can be done by optimising the content and web pages so that they are searchable by users who are typing keywords relevant to your site. It is important to opt for a good SEO because the more your site appears on higher rankings the m ore people would see to it consequently bring in more sales and profits.
Optimised content is written using some specific keywords that are chosen after doing proper research. Such keywords are mostly typed by the users on search engines. We use them in our web content including headlines, first paragraph, last paragraph and more. The keywords are inserted with an appropriate density that is 1-2%. We make sure the content is not too full of such keywords. Search engines give higher rankings to websites that have search engine optimised content.
Every business has competition, and the fact is that if you do not have a robust strategy to stay ahead of your competitors, you may lag behind in this cut-throat environment. You have to have a Unique Selling Point (USP) to differentiate yourself.
Not only do we carry out a thorough keyword research, but we also have you stay updated on what your competitors are doing. From providing you with an optimised website content to creating breath-taking designs, we make sure we help you stay one step ahead of the competition.
We make every effort to ensure that you get the highest possible ranking through our incredible on-page SEO efforts but we do not guarantee anything. However, with our off-site SEO, we provide guaranteed results.
We understand that communicating what you exactly want can be difficult. However, with immense experience in the field, we have created a list of questions to help you be clear and specific. Your answers to these questions will let us know what your dream website would look like.
Yes, of course we can do that. Our bespoke package is designed exactly for this purpose. Choose this package and all you will have to do is give your logo, a list of pages, website content and reference sites. After we have all of this, our exceptional WordPress developers will know what you want and design a bespoke website that will truly amaze your audience. We also carry out keyword research and on-page SEO in this package.
This is not an issue. Our commitment to excellence goes far beyond just everyday maintenance. Whatever problem you might have, we can always arrange a free 1 hour Skype session to guide you on maintaining and editing your website by yourself. However, we also understand that you might not feel comfortable doing this by yourself. In that case, we also have a monthly retainer package and needs-based package.
Meet our Team
Lead WordPress Designer and Developer
WordPress Designer and Developer
WordPress Designer and Developer Intern
WordPress Designer and Developer
It all started with a freelance profile and zest to provide a quality service with 100% client satisfaction to all clients.
With just a $100 website design & development service that we posted on a freelance website in July 2013, it became a hit and is a top selling service now. Since then there has been no stopping us.