The process of redesigning as website involves editing the physical looks of the web pages and modifying the code to make it more user friendly to gain more traffic. The ultimate aim of website redesign is to improve the time, the visitors would stay with our webpage before they navigate to another search and also about making the users to visit to your website again.
Search Engine Optimization for website redesign
There are a few factors which have to be given importance while redesigning a website. The primary characteristic is the page load time. The visitors to your website may get irritated when it takes a long time to load pages. It is necessary to alter the code if you have such problems. The second parameter is the content which you have in your website and the degree of its uniqueness. You can make necessary amendments based on the feedback for your website. You can be a visitor yourself and write down what alterations you feel that users would like. The third parameter is the people needs. You would not have given enough importance to the keywords searched by people. You can alter your keywords and make necessary corrections in the content accordingly.
Website redesign services
You could modify the content in the website better than the companies that do redesign services but when you want to improve external factors like navigation to your website, (i.e.) how are visitors able to find your website, or factors like redirecting to a new website with URL modifications, then the website redesign services come to your rescue. These companies are specialized in coding that the spider of the search engines would look through while crawling your website. They help in improving your page rank and increasing traffic for your website. The price for website redesign varies from company to company, and depending upon the worth of your website, the magnitude of content and the requirements you need in terms of search engine optimization.
Important points to remember in redesigning process
Sometimes there are chances for your website to lose traffic if the redesigning is not done properly. Therefore you must be very careful in this process and make sure everything is done properly. The cost you incur for redesigning the site must be worth it. It is necessary that you test yourselves as a user and check if you find differences after the redesigning process.
Some tips in redesigning
Social bookmarking can be very useful for users to find your website. There are several social bookmarking sites like twitter available, which you could use to promote your site. You can add links to SEO directories to improve visibility in search engines. Significant care must be taken to update the contents because visitors do not want to look on outdated information. Adding forums in your website can help you as well as the users. Maintaining constant touch with the users by adding options for them to subscribe to your news-feed, information etc. can be helpful. Thus by redesigning your website, keeping in mind all these parameters, you can enjoy more traffic and improve your page rank in the search engine results.